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Business Accelerator Program

CLIENT ACCELERATOR PROGRAM:

For the sole purpose of helping you build a thriving fitness training business, this course is designed to teach you proven fitness entrepreneurship strategies along with the fundamentals and best practices of business communcation and entrepreneurship with a focus on fitness marketing and sales.

The online educational portion of the course is followed by a 10 month virtual Apprenticeship Program with the course author, Chris Paschane. The apprenticeship portion is designed to help you transfer theory learned from your readings directly into attainable goals for that year.

Course Outline:

The Fitness Entrepreneur’s Win-Win Proposal
Effective Business Communication
Team Development
Customers & Marketing
Marketing:
- How to Identify Your Ideal Target Market
- How to Find Your First 10 Prospects
- How to Build Your Referral Base
- How to Create Your Marketing Blue Print
- Advanced Lead Generation Strategies
Sales:
- How to Qualify Your Prospects
- How to Turn Your Phone Inquiries Into Appointments
- How to Convert Your Qualified Prospects Into a CLIENTS
Client Retention:
- The Fundamental Rules For Client Retention
- Advanced Strategies for “Long-Term” Client Retention
Strategic Tools for Organizational Strategy & Personal Growth
- Vision Statement
- Mission Statement
- SWOT Analysis
- Code of Ethics & Conduct
- Goals & Objectives
- Action Plan
- Contingency Plan
Creating Your Growth Matrix
Application of Ethics in Marketing in Today’s Business Environment
Public Relations Basics:
- Discussions in Ethical Communications in Public Relations
- Four C’s
- Goals, Strategies, and Key Messages
- Media Options
- News Releases
- Partnering with Government and non-Profit Orgs
- Message Mapping
How to Design Your Branding Website and Their Landing / Squeeze Pages
How to Write Your Add Copy with an Irresistible Offer; a USP, and a Strong Close
Understanding Risk and Reward with Owning Your Own Health Club or Fitness Studio
- Determining if a Business is Viable
- Analyzing a Business Venture
- How to Value a Business: Considerations for Buying an Existing Gym
- Franchise Opportunities: Considerations When Buying into a Gym Franchise